…pushing that rock up the hill, preparing the next campaign. You finally reach the top of the hill and press the Send button. Phew, the campaign’s out, some sales are coming in, great!
And yet, the next morning, your rock is back to the bottom of the hill. You need to build a new campaign, from scratch, or your hard-earned email list will produce no sales. So like Sisyphus, you start all over again. And you even try to convince yourself that you’re happy doing it.